Data Privacy Policy

Types of data processed:

• Inventory data (e.g. Names, addresses)
• Contact details (e.g. Email, phone numbers)
• Content data (e.g. text inputs, photographs, videos)
• Usage data (e.g. visited websites, interest in content, access times)
• Meta/communication data (e.g., device information, IP addresses)

Visitors and users of the online offer are affected (hereinafter, we also refer to the data subjects as “users”).

Purpose of processing

• Provision of the online offer, its functions and content
• Answering contact requests and communication with users
• Security measures
• Range Measurement/Marketing

Terms used

UOur offer contains links to external websites of third parties, on whose content we have no influence. Therefore, we cannot assume any liability for this external content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of the link. Unlawful content was not recognizable at the time of the link. However, a permanent control of the content of the linked pages is not reasonable without concrete indications of a violation of the law. If we become aware of legal violations, we will remove such links immediately.

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); a natural person is considered identifiable, directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. Cookie) or can be identified to one or more particular characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

“Processing” means any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data. The term goes far and covers virtually every handling of data.

“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data is not assigned to an identified or identifiable natural person.

“Profiling” means any type of automated processing of personal data consisting in the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the performance of the work, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or change of location of that natural person.

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data, is designated.

“Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

Relevant legal bases

According to Art. 13 GDPR, we inform you of the legal bases of our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the implementation of contractual measures as well as answering inquiries is Art. 6 (1) (b) GDPR, the legal basis for the processing for the fulfilment of our legal obligations is Art. 6 (1) (c) GDPR, and the legal basis for processing to safeguard our legitimate interests is Art. 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR as legal basis.

Security measures

We meet according to the Art. 32 GDPR taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, securing availability and separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and response to endangerment of the data. Furthermore, we take into account the protection of personal data already during development, or Selection of hardware, software and procedures, according to the principle of data protection by technology design and by data protection-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties

If we disclose data to other persons and companies (processors or third parties) in the context of our processing, transmit it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, in accordance with Art. Art. 6 (1) (b) GDPR is required for the fulfilment of the contract), you have consented to this, provide for a legal obligation or on the basis of our legitimate interests (e.g. when employing agents, web hosts, etc.).

If we third parties with the processing of data on the basis of a so-called data. Instructing “Order Processing Contract”, this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this in the context of the use of third-party services or disclosure, or The transfer of data to third parties is only done if it is done to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only when the special requirements of Art. 44 ff. Process GDPR. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA by the “Privacy Shield”) or observance of officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of the data subjects

You have the right to request confirmation as to whether the data in question is being processed and for information about this data as well as for further information and copy of the data in accordance with Art. 15 GDPR.

You have accordingly. Art. 16 GDPR the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

You have in accordance with Art. 17 GDPR the right to request that the data in question be deleted immediately, or alternatively in accordance with Art. 18 GDPR to request a restriction of the processing of data.

You have the right to request that the data concerning you that you have provided to us in accordance with Art. 20 GDPR to receive and request their transmission to other controllers.

They have further according to. Art. 77 GDPR the right to file a complaint with the competent supervisory authority.

Right of revocation

You have the right to obtain your consents. Art. 7 para. 3 GDPR with effect for the future to revoke

Right of objection

You can process the data concerning you in the future in accordance with Art. 21 GDPR at any time. The objection can be made in particular against the processing for direct marketing purposes.

Cookies and right to object in direct advertising

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. As temporary cookies, or “Session cookies” or “transient cookies” are referred to as cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the content of a shopping cart can be stored in an online shop or a login status. “permanent” or “persistent” is the name of cookies that remain stored even after the browser is closed. For example, the login status can be stored if the users visit it after several days. Likewise, the interests of the users, which are used for range measurement or marketing purposes, can be stored in such a cookie. “Third-party cookie” refers to cookies that are offered by providers other than the person responsible for the online offer (otherwise, if it is only their cookies, one speaks of “first-party cookies”).

We can use temporary and permanent cookies and inform you about this in the context of our privacy policy.

FIf users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the browser's system settings. The exclusion of cookies may lead to functional limitations of this online offer.

A general objection to the use of the cookies used for the purposes of online marketing can be explained in a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all functions of this online offer may be used.

Deletion of data

The data processed by us will be deleted in accordance with Art. 17 and 18 GDPR or restricted in their processing. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is necessary for other and legally permissible purposes, their processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage takes place in particular for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 No. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, commercial books, for taxation of relevant documents, etc.) and 6 years according to § 257 para. 1 No. 2 and 3, para. 4 HGB (trade letters).

According to legal requirements in Austria, the storage takes place in particular for 7 J in accordance with § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, commercial documents, list of revenues and expenses, etc.), for 22 years in connection with land and for 10 years of documents relating to electronically provided services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini One-Stop-Shop (MOSS) is used.

Agency services

We process the data of our customers within the framework of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/advising or maintenance, implementation of campaigns and processes/handling, server administration, data analysis / consulting services and training services.

Here, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text inputs, photographs, videos), contract data (e.g., subject matter of the contract, duration), payment data (e.g., bank details, payment history), usage and metadata (e.g. in the context of evaluation and success measurement of marketing measures). In principle, we do not process special categories of personal data unless these are components of a commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis of the processing is derived from Art. 6 (1) (b) GDPR (contractual services), Art. 6 (1) (f) GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for the establishment and fulfilment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties will only take place if it is required in the context of an order. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the customer and the legal requirements of an order processing in accordance with the instructions of the customer. Art. 28 GDPR and process the data for no other than the purposes in accordance with the order.

We delete the data after expiry of legal warranty and comparable obligations. the necessity of storing the data is checked every three years; in the case of the legal archiving obligations, the deletion takes place after its expiry (6 J, acc. § 257 para. 1 HGB, 10 J, gem. § 147 para. 1 AO). In the case of data disclosed to us in the context of an order by the customer, we will delete the data in accordance with the specifications of the order, in principle after the end of the order.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as organization of our company, financial accounting and compliance with legal obligations, such as archiving. In this case, we process the same data that we process in the context of the provision of our contractual services. The processing bases are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and the contractual communication corresponds to the information mentioned in these processing activities.

We disclose or transfer data to the tax administration, consultants, such as, for example, tax consultants or auditors, as well as other fee offices and payment service providers.

Furthermore, we store information about suppliers, organizers and other business partners on the basis of our business interests, e.g. for the purpose of later contact. This majority company-related data, we basically store permanently.

Online presences in social media

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in the context of our privacy policy, we process the data of the users if they communicate with us within the social networks and platforms, e.g. Write posts on our online presences or send us messages.

Integration of third-party services and content

We rely within our online offer on the basis of our legitimate interests (i.e. Interest in the analysis, optimization and economic operation of our online offer in the sense of Art. 6 para. 1 lit. f. GDPR) Content or service offers from third parties to include their content and services, such as Embed videos or fonts (hereinafter uniformly referred to as “Content”).

This always requires that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We only endeavour to use content whose respective providers use the IP address only to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. Through the "pixel tags" information on how the visitor traffic can be evaluated on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, visit time and other information on the use of our online offer, as well as be connected to such information from other sources.